Website Stats · Original research
Toy Shops Website Statistics 2026
We ran automated homepage audits on 8 UK toy shops websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
30/100
Avg page speed
367ms
Sites analysed
8
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)1 sites (13%)
Poor (0–59)7 sites (88%)
How many pass the basics
HTTPS enabled88%
Mobile viewport75%
Structured data (schema)13%
Contact form on homepage13%
Open Graph share image13%
Analytics installed13%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile100% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook88% of sites
- No structured data (schema.org)88% of sites
- No analytics detected — flying blind on visitor data88% of sites
- No contact form found on homepage88% of sites
- No custom web fonts — default system fonts feel dated88% of sites
- Very few images — sparse, low-effort visuals88% of sites
- Little to no accessibility markup (aria attributes)88% of sites
- No obvious call-to-action (book, quote, contact) on the home88% of sites
- No meta description — Google writes its own75% of sites
How does your site compare?
Get a free audit and see where you sit versus the toy shops average.
Methodology: automated homepage audits by RIOT London, July 2026.
