Website Stats · Original research
Swim Schools Website Statistics 2026
We ran automated homepage audits on 7 UK swim schools websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
57/100
Avg page speed
1479ms
Sites analysed
7
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)5 sites (71%)
Poor (0–59)2 sites (29%)
How many pass the basics
HTTPS enabled100%
Mobile viewport86%
Structured data (schema)71%
Contact form on homepage43%
Open Graph share image43%
Analytics installed86%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile86% of sites
- N inline style attributes — no consistent design system71% of sites
- Only N% of images have alt text57% of sites
- No contact form found on homepage57% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook57% of sites
- No custom web fonts — default system fonts feel dated43% of sites
- Response time N.Ns — could be faster43% of sites
- Response time N.Ns — slower than Google's N.Ns target29% of sites
- No responsive images (srcset) — blurry or slow on mobile29% of sites
- No cookie consent banner detected — UK GDPR risk29% of sites
How does your site compare?
Get a free audit and see where you sit versus the swim schools average.
Methodology: automated homepage audits by RIOT London, July 2026.
