Website Stats · Original research

Plumbers Website Statistics 2026

We ran automated homepage audits on 8 UK plumbers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

45/100

Avg page speed

266ms

Sites analysed

8

Score distribution

Good (80–100)0 sites (0%)
Okay (60–79)3 sites (38%)
Poor (0–59)5 sites (63%)

How many pass the basics

HTTPS enabled88%
Mobile viewport88%
Structured data (schema)50%
Contact form on homepage13%
Open Graph share image50%
Analytics installed50%

Most common mistakes

  • No contact form found on homepage88% of sites
  • No theme-color meta — plain browser chrome on mobile63% of sites
  • No HN heading50% of sites
  • N inline style attributes — no consistent design system50% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook50% of sites
  • No custom web fonts — default system fonts feel dated50% of sites
  • No responsive images (srcset) — blurry or slow on mobile50% of sites
  • No cookie consent banner detected — UK GDPR risk50% of sites
  • No analytics detected — flying blind on visitor data50% of sites
  • No structured data (schema.org)50% of sites

How does your site compare?

Get a free audit and see where you sit versus the plumbers average.

Methodology: automated homepage audits by RIOT London, July 2026.

Ashley Scott
Studio Lead
speak to Ashley