Website Stats · Original research
Opticians Website Statistics 2026
We ran automated homepage audits on 10 UK opticians websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
49/100
Avg page speed
549ms
Sites analysed
10
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)4 sites (40%)
Poor (0–59)6 sites (60%)
How many pass the basics
HTTPS enabled100%
Mobile viewport80%
Structured data (schema)70%
Contact form on homepage10%
Open Graph share image40%
Analytics installed70%
Most common mistakes
- No contact form found on homepage90% of sites
- No theme-color meta — plain browser chrome on mobile70% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook60% of sites
- No custom web fonts — default system fonts feel dated60% of sites
- Only N% of images have alt text60% of sites
- No meta description — Google writes its own50% of sites
- No cookie consent banner detected — UK GDPR risk50% of sites
- N inline style attributes — no consistent design system40% of sites
- No responsive images (srcset) — blurry or slow on mobile40% of sites
- N HN headings — should be one30% of sites
How does your site compare?
Get a free audit and see where you sit versus the opticians average.
Methodology: automated homepage audits by RIOT London, July 2026.
