Website Stats · Original research
Museums Website Statistics 2026
We ran automated homepage audits on 5 UK museums websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
51/100
Avg page speed
495ms
Sites analysed
5
Score distribution
Good (80–100)1 sites (20%)
Okay (60–79)2 sites (40%)
Poor (0–59)2 sites (40%)
How many pass the basics
HTTPS enabled100%
Mobile viewport100%
Structured data (schema)40%
Contact form on homepage60%
Open Graph share image20%
Analytics installed60%
Most common mistakes
- No Open Graph image — links look blank on WhatsApp/Facebook80% of sites
- No theme-color meta — plain browser chrome on mobile60% of sites
- No structured data (schema.org)60% of sites
- No obvious call-to-action (book, quote, contact) on the home60% of sites
- No cookie consent banner detected — UK GDPR risk60% of sites
- No meta description — Google writes its own40% of sites
- No HN heading40% of sites
- No favicon40% of sites
- No analytics detected — flying blind on visitor data40% of sites
- No contact form found on homepage40% of sites
How does your site compare?
Get a free audit and see where you sit versus the museums average.
Methodology: automated homepage audits by RIOT London, July 2026.
