Website Stats · Original research
Museums Website Statistics 2026
We ran automated homepage audits on 13 UK museums websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
51/100
Avg page speed
417ms
Sites analysed
13
Score distribution
Good (80–100)3 sites (23%)
Okay (60–79)2 sites (15%)
Poor (0–59)8 sites (62%)
How many pass the basics
HTTPS enabled92%
Mobile viewport92%
Structured data (schema)46%
Contact form on homepage54%
Open Graph share image31%
Analytics installed77%
Most common mistakes
- No Open Graph image — links look blank on WhatsApp/Facebook69% of sites
- No theme-color meta — plain browser chrome on mobile62% of sites
- No custom web fonts — default system fonts feel dated62% of sites
- No structured data (schema.org)54% of sites
- No obvious call-to-action (book, quote, contact) on the home54% of sites
- No meta description — Google writes its own46% of sites
- No contact form found on homepage46% of sites
- No cookie consent banner detected — UK GDPR risk38% of sites
- N inline style attributes — no consistent design system31% of sites
- Little to no accessibility markup (aria attributes)31% of sites
How does your site compare?
Get a free audit and see where you sit versus the museums average.
Methodology: automated homepage audits by RIOT London, September 2026.
