Website Stats · Original research
Holiday Lets Website Statistics 2026
We ran automated homepage audits on 6 UK holiday lets websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
47/100
Avg page speed
676ms
Sites analysed
6
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)3 sites (50%)
Poor (0–59)3 sites (50%)
How many pass the basics
HTTPS enabled83%
Mobile viewport83%
Structured data (schema)50%
Contact form on homepage33%
Open Graph share image17%
Analytics installed50%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile100% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook83% of sites
- No contact form found on homepage67% of sites
- No cookie consent banner detected — UK GDPR risk67% of sites
- No structured data (schema.org)50% of sites
- No analytics detected — flying blind on visitor data50% of sites
- No obvious call-to-action (book, quote, contact) on the home50% of sites
- Only N% of images have alt text50% of sites
- No meta description — Google writes its own33% of sites
- No HN heading33% of sites
How does your site compare?
Get a free audit and see where you sit versus the holiday lets average.
Methodology: automated homepage audits by RIOT London, July 2026.
