Website Stats · Original research
E-commerce Brands Website Statistics 2026
We ran automated homepage audits on 11 UK e-commerce brands websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
41/100
Avg page speed
247ms
Sites analysed
11
Score distribution
Good (80–100)1 sites (9%)
Okay (60–79)4 sites (36%)
Poor (0–59)6 sites (55%)
How many pass the basics
HTTPS enabled100%
Mobile viewport73%
Structured data (schema)55%
Contact form on homepage36%
Open Graph share image45%
Analytics installed45%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile82% of sites
- No custom web fonts — default system fonts feel dated82% of sites
- No contact form found on homepage64% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook55% of sites
- No favicon55% of sites
- No analytics detected — flying blind on visitor data55% of sites
- No meta description — Google writes its own45% of sites
- No structured data (schema.org)45% of sites
- Very few images — sparse, low-effort visuals45% of sites
- Little to no accessibility markup (aria attributes)45% of sites
How does your site compare?
Get a free audit and see where you sit versus the e-commerce brands average.
Methodology: automated homepage audits by RIOT London, July 2026.
