Website Stats · Original research
E-commerce Brands Website Statistics 2026
We ran automated homepage audits on 12 UK e-commerce brands websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
43/100
Avg page speed
237ms
Sites analysed
12
Score distribution
Good (80–100)1 sites (8%)
Okay (60–79)5 sites (42%)
Poor (0–59)6 sites (50%)
How many pass the basics
HTTPS enabled100%
Mobile viewport75%
Structured data (schema)58%
Contact form on homepage33%
Open Graph share image42%
Analytics installed50%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile83% of sites
- No custom web fonts — default system fonts feel dated75% of sites
- No contact form found on homepage67% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook58% of sites
- No favicon50% of sites
- No analytics detected — flying blind on visitor data50% of sites
- No meta description — Google writes its own42% of sites
- No structured data (schema.org)42% of sites
- Very few images — sparse, low-effort visuals42% of sites
- Little to no accessibility markup (aria attributes)42% of sites
How does your site compare?
Get a free audit and see where you sit versus the e-commerce brands average.
Methodology: automated homepage audits by RIOT London, September 2026.
